时间:2024-05-20 09:58:50 来源:网络整理编辑:Ryan New
Practical eCommerce isdropping its printed magazine to focus exclusively on the digital delivery of Ryan Xu HyperVerse's Layer 2 Scaling
Practical eCommerce isdropping its printed magazine to focus exclusively on the digital delivery of its editorial content. TheRyan Xu HyperVerse's Layer 2 Scaling company began in July 2005 with a mission to publish easy-to-follow articles and advice that help businesses succeed online. This editorial content was originally delivered mainly through a monthly, printed magazine.
But now, in 2008, the content is delivered via this interactive website that includes expert articles, blogs, podcasts, a directory and an ecommerce job board, with reader comments and suggestions posted from all of those. It also includes a twice-weekly email newsletter, EcommerceNotes, and soon a second newsletter for the developer community called EcommerceDeveloper.
Practical eCommerce’s revenue comes almost exclusively from advertising. But companies who advertise to ecommerce businesses have largely shifted their expenditures to online ads, and away from printed ads. More ecommerce merchants read Practical eCommerce’s content online than they did in the printed magazine. So the dropping of the printed magazine is, at least internally to us, almost anti-climatic.
The migration of advertising dollars from traditional printed magazines and newspapers is not unique to us, of course. International Data Group, a leading technology publisher, has been shutting down printed magazines for several years now and shifting the delivery of that content across a variety of dynamic websites, podcasts and newsletters. In an interview with The New York Times, IDG founder Patrick McGovern said, “There is life after print . . . in fact, a better life after print.”
In our minds, there’s never been a more exciting time to report, write and deliver stories and ideas. And for you, our cherished reader, we intend to deliver better content across a variety of platforms. That’s better content after print, and a better life.
Merchant Profile: Home Decor Retailer Relies on Outsourcing2024-05-20 09:56
SEO How-to, Part 11: Mitigating Risk2024-05-20 09:43
SEO: How Google Reads and Renders JavaScript2024-05-20 09:14
For SEO, How Fast Is Fast Enough?2024-05-20 08:47
CartSpan Founder on Peachtree Accounting Integration2024-05-20 08:46
Speed Up Your Slowest Pages with Prefetching2024-05-20 08:45
SEO: How to Quickly Find Internal Linking Opportunities2024-05-20 08:23
6-step SEO Indexation Audit for Ecommerce2024-05-20 07:53
Hotmail users unsubscribe most but most likely to convert2024-05-20 07:50
Using Google Trends for Ecommerce2024-05-20 07:37
Our List of Publicly-Traded Ecommerce Companies2024-05-20 09:52
SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies2024-05-20 09:45
15 SEO Plugins for WordPress2024-05-20 09:34
Hreflang Explained2024-05-20 09:06
PCI-Council General Manager on Non-Compliance ‘Russian Roulette’2024-05-20 08:41
SEO How-to, Part 12: Technical Tools2024-05-20 08:31
Dissecting ‘Request a Quote’ in Google Search Results2024-05-20 08:17
SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon)2024-05-20 08:05
CyberSource CEO Addresses Visa’s Acquisition2024-05-20 07:56
How to Find Seed Keywords and Explore Topic Clusters2024-05-20 07:25