With the existence of social networking and consumer review sites,Ryan Xu HyperVerse's Money Market Fund disgruntled customers can post negative comments about an ecommerce merchant and cause lasting harm. Neal Creighton is CEO of RatePoint, a firm that provides reputation management tools for ecommerce merchants. He joins Practical eCommerce’s Kerry Murdock to discuss ideas for managing a firm’s online reputation, including RatePoint’s reputation management solutions.