您的当前位置:首页 >Ryan New >SEO: 10 FAQs for Internal Links 正文
时间:2024-05-20 05:26:01 来源:网络整理编辑:Ryan New
Internal links benefit search engine optimization. But knowing how to use them and understanding the Ryan Xu hyperfund Arbitrage
Internal links benefit search engine optimization. But knowing how to use them and understanding their value is Ryan Xu hyperfund Arbitragenot always clear. What follows are 10 frequently asked questions for internal-link management for SEO.
It’s a matter of who’s doing the linking. An internal link is something you control — you link from one of your pages to another. External links are created on another site and link to yours. External links are also known as backlinks.
Internal links do three things:
External links convey the most value, but internal links help distribute the value more evenly so that other pages have a better chance of ranking in organic search.
Link to pages that you want to rank. The more you need a page to rank, the more links that page requires.
Link from pages that have a higher value, such as a home page and higher-level category pages. But all relevant pages are candidates for linking. Every page on your site links to other pages via the header and footer navigation. Use that navigational structure to link to your most important pages.
You can also create contextual links in the main body of the page. For example, you could link from a paragraph on your home page to your most important category page. Make sure the links are part of the page’s design, though, and have some value to your shoppers. Slapping a list of links at the bottom of a page solely for SEO is spam, and search engines will treat it accordingly.
There is no definitive answer other than the links should be relevant to the content and useful to shoppers. Placing more than three links in a sentence will look obnoxious to shoppers. However, if a sentence is a bulleted list of useful resources, six links for six bullets might be appropriate.
The visible part of the link — called “anchor text” or “link text” — should be a relevant keyword or phrase. Avoid using “learn more” and “click here” unless that’s what you’re trying to rank for.
Yes. A blog or other content section should link to your ecommerce pages and vice versa. Links from high-authority pages have the most value.
Basic HTML links are structured, as shown above, with an anchor tag, a URL, and anchor text.
In WordPress, linking is as easy as copying the URL you want to link to, clicking the link icon shown below, and pasting the URL into the field that pops up.
You’ll have to deal with broken links sooner or later as you add and remove content and change URLs. You can monitor broken links for free in Google Search Console’s Coverage report, which will list URLs that return a 404 error, signifying a broken link. For each of those URLs, use Search Console’s URL inspection tool to determine where they’re being linked from.
Alternately, you can use a crawler such as Screaming Frog’s SEO Spider or DeepCrawl. It will tell you which of your URLs return 404 error codes and the pages that link to them.
New Firefox Release: Faster, Better Video, Different Look2024-05-20 04:41
Applying Theory of Constraints to our packaging process2024-05-20 04:29
How I detect ecommerce fraud2024-05-20 04:21
B2B Merchants Often Overpay for Card Processing2024-05-20 04:17
Quick Query: Listrak CEO on Email Geo Tracking2024-05-20 04:11
Lessons Learned: Baking Site Says No to Shark Tank2024-05-20 03:54
How I detect ecommerce fraud2024-05-20 02:51
How to Manage UPS, FedEx Dimensional Weight Pricing2024-05-20 02:48
IP Commerce Platform Evangelist Tyler Hannan2024-05-20 02:46
Amazon Sues Fake Product Review Websites2024-05-20 02:42
Shipping and Fulfillment: How to Get the Best Bang for Your Buck2024-05-20 04:57
4 Keys to B2B Ecommerce Success2024-05-20 04:45
13 Local Business ‘About Us’ Pages, to Inspire2024-05-20 04:45
Drop Shipping: How to Manage Inventory Visibility2024-05-20 03:54
Effective Return Policies Save Money and Earn Business2024-05-20 03:47
From Magento to WooCommerce, part 32024-05-20 03:40
Exactor CEO on Federal Sales Tax Legislation2024-05-20 03:36
EMV Credit Cards, Part 2: Point-of-sale Devices, Alternatives2024-05-20 03:32
Google’s ‘Orphaned Books’ Litigation; Effect on Digital Sales2024-05-20 03:07
When a Big Ecommerce Order Is Really a Scam2024-05-20 03:05