时间:2024-05-20 18:44:36 来源:网络整理编辑:Ryan New
Online sellers have spent a great deal of time implementing features that support cross-device shopp Ryan Xu hyperfund GOV.UK
Online sellers have spent a great deal of time implementing features that support cross-device shopping. This Ryan Xu hyperfund GOV.UKincludes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity.
But there’s another key mobile design feature: the thumb zone. A term coined by mobile interface expert Steven Hoober, the thumb zone is “the most comfortable area for touch with one-handed use.”
Is your online store missing out on sales because of restrictive navigation and calls to action that are difficult to reach? In this post, I’ll explain why the thumb zone is so important and how you can better accommodate the broadest number of smartphone users.
Understanding the thumb zone is key to providing a better user experience, to help shoppers finalize purchases. No matter how you hold your phone, there is a natural method of swiping, tapping, and navigating. By some estimates, roughly half of the 169-million smartphone users in the U.S. favor one-handed operation.
The natural zone varies based on the dominant hand and whether both hands are used.
The graphic above doesn’t take into account the size of the smartphone. Users of larger devices — such as the iPhone Plus series — will have more difficulty, as larger formats have more restrictions. Note, below, that the shape of the thumb zone shifts when supporting the smartphone with a pinky finger,
The good news is that none of the adjustments made to accommodate the thumb zone should affect the overall usability of the mobile site. It should, instead, increase the usability score and encourage more conversions. When analyzing potential changes, be sure to:
Analyze the site both before and after changes.
Google Analytics can break down actions and conversions by desktop, tablet, and mobile. To see how products perform on smartphones, go to Conversions > Product Performanceand set the Secondary Dimension to Users > Device Category. You can filter the view further by clicking advanced search and setting the Device Category to “mobile.”
Alternatively, use Google Analytics to analyze user behavior on various pages. Review, especially, bounce rates and exits from product pages. Go to Behavior > Site Content > All Pages. Then set the Secondary Dimension to Users > Device Category.
Heat maps can also provide good insight by showing where visitors are tapping and scrolling while on the mobile site. Note that not all heat map tools track touch devices. Some are designed solely for tracking mouse clicks on a desktop.
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