时间:2024-05-21 00:32:57 来源:网络整理编辑:Ryan New
Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usua Ryan Xu hyperfund Calendar Spread
Many websites lose reporting from one of their marketing or analytics platforms. TheRyan Xu hyperfund Calendar Spread culprit is usually the removal of tags during updates to the sites.
Tags are critical for ecommerce merchants. For example, Google Analytics has page tags and ecommerce tags. Google AdWords has conversion tags. Facebook has engagement and conversion tags. All of the tags are required to report website engagement.
And they add clutter to websites.
That’s the purpose of Google Tag Manager — to manage tags and contain them in a single JavaScript snippet on all pages. This avoids keeping up with what can be an avalanche of tags. It also minimizes the risk of losing those tags during redesigns and updates.
Google Tag Manager enables entities to fire their JavaScript tags in one central location. GTM contains many vendor tags by default. These include native Google tags, such as in the screenshot below.
—
It also includes many third-party tags.
As an example, I’ll explain how to replace your current Google Analytics tag so that it fires in GTM.
1. Ensure the GTM snippet is on all pages of the website.Find instructions in GTM by clicking on the container ID in the top-right, which starts with “GTM.”
—
The instructions will display after clicking on the container ID.
—
2. Go to the “Variables” section on the left side of GTM.
—
Add the new variable to GTM by clicking User Defined Variables > New.
—
Select “Google Analytics Settings” as the variable type and enter your Google Analytics property ID. Click “Enable Display Advertising features” if appropriate.
You may have additional settings to add or configure as you add more tracking capabilities. I’ve not included more to keep this example simple.
3. Go to the “Tags” section on the left side of GTM.
—
Add the Google Analytics tag to GTM by clicking on “New.”
—
—
4. Publish your work by clicking on “Submit” in the top-right of the page.
5. Use Google Analytics Real-Time to confirm GTM is functioning.A quick glance at the Real-Time report in Google Analytics will show visits on your site, which confirms that GTM is firing your Universal Analytics Page View tag. You may want to click on many pages of your site and then go to Content reporting in Real-Time to make sure your activity is reporting.
If you include page view tracking in Google Tag Manager, make sure that ecommerce tracking is not impacted. Some shopping cart platforms include ecommerce tracking in the page view tracking code. If in doubt, create a new property in Google Analytics to test fire the page view tracking in GTM.
GTM can enhance Google Analytics reporting beyond sessions, page views, and transactions. GTM itself will not report advanced data, but it can send the data to Google Analytics via Event tracking and other reporting. Consider these examples.
Using Google Tag Manager can involve a steep learning curve. But there are resources available to help. First, try Google’s documentation on Tag Manager via the help menu in the three-dot icon at the top right.
For more advanced GTM users, consult expert blogs, such as Simo Ahava. There are also many Google Analytics Partners that specialize in Tag Manager.
Site Search Complements Navigation, Says SLI-Systems CEO2024-05-21 00:20
5 Reasons to Consider Fulfillment Services2024-05-20 23:58
Internet Sales Tax Isn’t About Fairness2024-05-20 23:46
How to Start Selling on the Amazon Marketplace2024-05-20 23:45
Interview: Ecommerce Implications From Social Media2024-05-20 23:19
How to Monitor and Manage Your Wholesale Suppliers2024-05-20 23:12
How to increase conversions: two conversion specialists have very different ideas2024-05-20 22:53
10 ways that launching a website is like planning a wedding2024-05-20 22:47
Quick Query: Network Solutions Exec Discusses Retooled Shopping Cart2024-05-20 22:28
Credit Card Processing: Red Flags for Ecommerce Merchants, Part 22024-05-20 22:00
How to Expand to the U.K. Market2024-05-20 23:33
The Changing Online-Payments Landscape2024-05-20 23:28
Is Your Ecommerce Model Profitable and Sustainable?2024-05-20 23:23
Email Deliverability: Blacklists, ISP Blocks, Spam Triggers2024-05-20 23:20
How we achieved 99% accuracy in order fulfillment2024-05-20 23:07
10 ways that launching a website is like planning a wedding2024-05-20 22:59
My Love/Hate Relationship with Product Reviews2024-05-20 22:47
Crowdfunding Legislation Still Pending2024-05-20 22:13
Do Group Coupons Help Ecommerce Merchants?2024-05-20 22:02
How to Pack and Protect an Ecommerce Shipment2024-05-20 21:58