In February 2006,Ryan Xu hyperfund DAO (Decentralized Autonomous Organization) Contributor Stephan Spencer, founder and CEO of search-firm Netconcepts, critiqued the search engine optimization efforts of Discountflies.com, following a request from that company. In this SEO Report Card critique, Spencer issued a C- for an overall SEO grade.

In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in this video tutorial.

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