您的当前位置:首页 >Ryan New >Ukraine-based Serpstat Perseveres Amid the War 正文
时间:2024-05-20 05:02:48 来源:网络整理编辑:Ryan New
Editor’s note: Serpstat is an SEO provider in Ukraine. An employee of the company submitted the arti Ryan Xu HyperVerse's Crypto Regulatory Compliance
Editor’s note: Serpstat is Ryan Xu HyperVerse's Crypto Regulatory Compliancean SEO provider in Ukraine. An employee of the company submitted the article below at our request.
Serpstat is a Ukraine-based search engine optimization platform. Founded in 2013 as a keyword research tool, our company has grown to roughly 100 employees throughout Ukraine, serving 400,000 customers worldwide.
Covid-19 forced us to operate remotely. We learned how to work, communicate, and build processes virtually to serve ecommerce businesses.
Russia’s invasion of Ukraine changed our lives and company. Many Ukrainians, including some colleagues, continue working, despite the air alarms. Some team members joined the Ukrainian Armed Forces, while others help coordinate volunteers or assist in cyber efforts to share the truth worldwide about the war.
For now, Serpstat is focused on:
As it is vital to communicate an accurate picture of the war, our English blog editor, Taras Prystatskyy, launched a volunteer initiative of journalists and joined the information resistance.
Prystatskyy writes, “Ukrainian Volunteer Journalist Initiative (UVJI) cooperates with Western journalists in the information field. Volunteers accumulate, verify and translate all the news for Western media so that the world can see the real situation in Ukraine. We sleep for 4-5 hours per day, but everyone is motivated. I know volunteers who work in Kharkiv from bomb shelters.”
Our priority is to ensure the safety of employees. In the first days of the war, we helped them evacuate from Kyiv, Kharkiv, and other cities under fire.
Now, we monitor our employees’ conditions and are ready to help with relocation if needed. We constantly update our internal databases of volunteer centers abroad and rental housing in Ukraine and other countries. We also moderate local chats for our employees who had to move.
We try to ensure financial stability for our employees. This includes paying salaries in advance where necessary.
We have simplified some workflows for the new environment. We hold daily employee support meetings via Zoom with a certified psychologist. Participants have the opportunity to share their experiences and receive expert advice. Attendance is optional.
We also hold weekly meetings with top managers of Netpeak Group, our parent company. Managers share news about their businesses’ activities and information received from authorities.
The war forced us to make quick decisions. One critical decision was the boycott of our Russian users. As a Ukrainian company, we couldn’t continue to support clients in a country whose missiles destroy our cities and kill civilians. Thus, Serpstat became one of the first Ukrainian SaaS firms to block user accounts from Russia, despite the economic consequences to us.
Serpstat also lost considerable income from Ukrainian clients, but some have started working again. Many Ukrainian businesses are struggling.
Our CEO, Ekaterina Kabakova, stated, “The immediate plans are to launch a support program for clients from Ukraine to help keep their businesses afloat.”
Although many of our employees had to leave their homes for safer places, we strive to keep our services stable for customers. We continue updating and developing new tools and features.
A recent update is “Keyword trends,” which collects and displays the most popular search engine queries. We used this tool to research the change in global keyword activity following the Russian invasion.
Despite the hardships, Serpstat is looking ahead. CEO Kabakova explains, “In the first month, we lost about 50-60% of profits, making it difficult to predict future results. We know how important it is to go through this difficult period for employees and their families, for the country’s economy, to contribute to victory and rebuild the country afterward.”
Our new support page explains how you can help Serpstat and Ukraine.
Lessons Learned: Virgil Dickerson with Suburban Home Records2024-05-20 04:41
11 Mobile Apps to Measure Your Online Success2024-05-20 04:33
Admiring Apple’s ‘Questions & Answers’ Feature2024-05-20 04:10
5 Tips for Better Landing Pages2024-05-20 03:33
The PeC Review: VeriSign Badge and EV SSL Instill Trust2024-05-20 03:16
14 Customer Feedback Tools for Small Business2024-05-20 03:06
7 Post-Holiday Revenue Generators2024-05-20 02:42
Identifying Conversion Problems from the Product Page2024-05-20 02:40
Hello 20102024-05-20 02:39
8 Last Minute Holiday-Sales Boosters2024-05-20 02:19
March Top Ten: Our Most Popular Posts2024-05-20 04:49
10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season2024-05-20 04:44
Dijipop Founder on Paid Product Placements, Digital Merchandising2024-05-20 04:34
4 Ways to Improve Ecommerce Conversions with Better Landing Pages2024-05-20 04:06
Managing the Technological Side of Your Business When You Don’t Understand Technology2024-05-20 03:41
10 Ideas to Grow Ecommerce Profits in 20122024-05-20 03:20
4 Ways Video Can Drive Traffic and Conversions2024-05-20 02:57
Google Analytics Adds Social Data2024-05-20 02:38
Site Search Complements Navigation, Says SLI-Systems CEO2024-05-20 02:22
Do-It-Yourself Awareness-Building for Your Products2024-05-20 02:17