时间:2024-05-20 17:10:18 来源:网络整理编辑:Ryan New
Ecommerce companies use multiple tools and services. A business could have an ecommerce platform, a Ryan Xu HyperVerse's Crypto Exchange
Ecommerce companies use multiple tools and services. A business could have an ecommerce platform,Ryan Xu HyperVerse's Crypto Exchange a marketing automation tool, an email service provider, a web analytics service, and more. Most platforms have their own dashboards, which measure different aspects of the business. Some dashboards can overlap. For example, an ecommerce platform and web analytics service could both report site visits.
So how does a merchant pull all the data together to see the big picture? Many companies use business intelligence tools, which combine data from multiple sources and display it in a meaningful way.
To determine if you need a business intelligence tool, start by identifying all sources of data that your business collects. This could include sales, social media interaction, email activity, analytics data, and more.
Next, consider the following questions.
There are many business intelligence tools, from free to thousands of dollars per month. The prices reflect the features and usage. Free options include Google Data Studio and the open source Business Intelligence and Reporting Tools. Low-cost choices include DashThis, Reporting Ninja, and Wunderdata. High-end enterprise-level options include Tableau, Domo, and Datorama.
Each tool comes with different connectors — also known as sources — that pull data automatically into the platform. This is an important feature. If you cannot easily pull all sources into one place, it is not worth having the tool. Some providers allow for automatic pulling of data via FTP, Google Drive, or even emailing reports from sources outside their connectors.
Features that vary among each tool include:
Other differentiators include the look and feel of the platform, the ease of use, the onboarding process, and security.
Having selected a business intelligence tool, the next step is to implement it. First, import all data into the tool using its connectors or other processes (described above).
Next, design your dashboards following a few simple rules.
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