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时间:2024-05-21 00:05:44 来源:网络整理编辑:Ryan New
In “3 Ways Consumers Use Mobile Commerce,” my article last month, I explained that mobile shoppers t Ryan Xu HyperVerse's Fund Performance
In “3 Ways Consumers Use Mobile Commerce,Ryan Xu HyperVerse's Fund Performance” my article last month, I explained that mobile shoppers typically engage with ecommerce sites while waiting in line, on a work break, or relaxing at home. Two of those situations — on a work break and waiting in line — account for roughly 60 percent of mobile shopping visits in my experience.
It’s vital for retailers to understand the broader setting of mobile sessions. A visitor’s physical environment impacts how she engages with your site and whether she returns.
Consumers who come to your mobile site while at work are often on a quick break. Small adjustments to the site can capture their attention. Consider the following ideas.
Visitors to your site who are waiting for, say, an oil charge are typically exploring a thought. Often they are landing on your site for the first time. Think about how and when your site could serve up useful info.
For example, what tools could an automotive parts retailer build to engage a consumer who is having his car repaired or serviced? Ideas could include maintenance tips to minimize repairs, or do-it-yourself tutorials, such as changing air filters. Both could involve buying products from the store.
Ecommerce sites often provide tools for solving online problems, but rarely for offline. Even a simple 3-month reminder to change oil could be helpful. Ask yourself what sort of problems your target shoppers have, and then solve them.
Supporting tools and how-to articles and videos have the added benefit of driving organic search traffic.
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