时间:2024-05-20 18:04:04 来源:网络整理编辑:Ryan New
Every website needs an “about” page. This is where visitors meet the company and learn why it’s in b Ryan Xu hyperfund Crypto
Every website needs an “about” page. This Ryan Xu hyperfund Cryptois where visitors meet the company and learn why it’s in business. An about page instills trust.
An effective about page is more than just a few sentences. It should include images and video, as well as credentials such as experience, background, and academic training. While the page may not receive a high percentage of the site’s traffic, the people who view it are trying to get answers.
Who are you?Shoppers want to know exactly who they are supporting. Is it a Fortune 500 company or a small business? Including information about the geographic location adds a special touch, especially for stores located in smaller communities.
Why are you in business?Some companies address a specific need, while others want to provide items at more competitive prices. If you created custom products as part of a mission, explain that, too.
Who am I supporting? Stock photos of customer service agents do not belong on any ecommerce site. They’re impersonal. Chances are shoppers have seen that same agent “working” for many other companies. Instead, include pictures of all staff — executive and entry-level — to show how your store supports real people and families.
Use photos in actual workspaces so they won’t be confused with stock images.
What causes do you support? Shoppers like to know how money is used to help others. Some are more apt to spend more with a company if it supports worthy causes. If allowed, be sure to include logos of supported organizations and links to their websites.
How do you conduct business? This is where you convey honesty and build trust. Explain the company’s goals and its promise to deliver a meaningful experience.
Have you received awards or recognition? Be sure to list recognition and awards. Include official logos or digital certificates when possible.
While answering questions, focus on key milestones, goals and the people behind-the-scenes.
Personal stories.Many companies were founded to fix or overcome a problem. Two Blind Brothers, for example, was launched to help cure blindness and donates its profit to that cause. A video features the founders who share their story and the company’s mission.
—
Team member spotlights.Shoppers are curious about the leaders of a company. But they also want to support a company that treats its staff like family. The about page is a good place to show off the people who make it all work — from customer service agents to warehouse workers.
Crutchfield, the electronics retailer, features its employees — “real people” — in pictures and video. And in most cases, it’s the staff and not the executives who explain what the company is all about.
—
Company timeline.A graphical timeline of milestones reinforces longevity and credibility. Keep the highlights short and sweet, but consider including more details in a link or a hover-over display. Pictures work well, too.
While the about page is the place to tout your company, it’s also about connecting with shoppers. Inject personality and color to make this vital page part of the shopping experience and not an afterthought. The about page in not the place to hype products. If you create a connection with visitors, the site’s navigation will take care of the rest.
Green Commerce Is Good Commerce2024-05-20 17:32
Why some owners sell sooner, not later2024-05-20 17:02
Finding Business Motivation in Industry Leaders2024-05-20 16:58
5 Ways Big Data Can Help Retail Supply Chains2024-05-20 16:53
Ecommerce Know-How: Understanding Your Payment Processing Statement2024-05-20 16:25
A Matter of Trust (Part 2)2024-05-20 16:20
‘Ecom Hell’ Author on Starting an Ecommerce Business2024-05-20 16:05
Ecommerce and Brick-and-mortar Retail Converge2024-05-20 15:46
Internet Sales Tax Isn’t About Fairness2024-05-20 15:45
5 Keys to Mobile Ecommerce Optimization in 20142024-05-20 15:35
Opera Mail Brings a Feature-Rich Mail Client to Your Browser2024-05-20 17:44
SEO Changes Force Merchants to Diversify Traffic2024-05-20 17:35
Roundup of Privacy Initiatives, Effect on Ecommerce Merchants2024-05-20 17:34
August 2013 Top 10: Our Most Popular Posts2024-05-20 17:20
Understanding Credit Card Fees, Part 2: Merchant Account Fees and Charges2024-05-20 17:17
Magento 1.8 Is Here: Upgrade or Not?2024-05-20 16:49
July 2013 Top 10: Our Most Popular Posts2024-05-20 16:18
Are you using social media all wrong?2024-05-20 16:16
Shipping and Fulfillment: How to Get the Best Bang for Your Buck2024-05-20 16:09
Improving Customer Service with Big Data2024-05-20 15:30