您的当前位置:首页 >Ryan New >6 Keyword Tools for Video SEO 正文
时间:2024-05-20 01:10:41 来源:网络整理编辑:Ryan New
Keyword research for search engine optimization identifies the queries of a target audience. The pro Ryan Xu HyperVerse's Equity Financing
Keyword research for search engine optimization identifies the queries of a target audience. TheRyan Xu HyperVerse's Equity Financing process is similar for all forms of content, including videos.
Knowing searchers’ keywords for finding videos can result in better YouTube marketing, higher rankings in Google’s video carousels, and an improved understanding of your prospects’ buying journeys.
Shoppers seek video demos, reviews, and how-to help. A solid ecommerce video strategy should include them all.
I rely on six tools to discover consumers’ keywords when they search for videos:
YouTube autocomplete. YouTube, like Google, automatically suggests queries as they’re typed based on popular searches. The autocomplete feature expands the suggestions as additional letters are typed.
YouTube’s auto-suggestions attract a different type of audience than Google’s. For example, Google’s top suggestions for the search query “smart watch” are “smart watch women,” “smart watch men,” and “smart watch for kids.” All signal commercial intent, the start of a buying journey.
YouTube’s top suggestion for “smart watch” is “smart watch connect to android,” which reflects an informational intent from, presumably, an owner of the product.
But not all YouTube suggestions are informational. Product reviews, unboxing, and shopping tips were all included in auto-suggestions for “smartwatch” during my testing.
Nonetheless, Google’s suggestions more clearly signal purchase intent. Shoppers on Google are likely further in the buying journey than those on YouTube.
Merchants should optimize for both.
You Autocomplete Meis a handy, free tool that expands YouTube suggestions by adding each letter of the alphabet behind the query and then grouping the letters into eight phrases each.
The feature is helpful but limiting because native YouTube’s suggestions include many more. Moreover, You Autocomplete Me has no filtering or sorting options. Still, it does export a user’s entire list into an Excel file for detailed analysis, such as grouping keywords and identifying trends.
Pemavorprovides a free tool that runs YouTube autocomplete and filters results by user-chosen modifiers. Pemavor’s keyword grouping feature is handy for discovering the actual modifiers of YouTube searchers.
Google Videosis little-used for marketing purposes given the dominance of Google-owned YouTube. To be sure, Google Videos mostly come from YouTube, but Google’s algorithm power the former’s search results. And using Google’s algorithm can uncover clues for optimization.
One of my favorite Google Videos features is clustering a search into underlying and neighboring topics, helpful for expanding a keyword list and identify related terms. Clustering also reflects shoppers’ buying journeys, which inform your product positioning and website structuring.
Related searches on Google Videos. Google Videos generates “Related searches” below organic search results. Related searches on Videos differ from Google’s primary search results, confirming that people use Google Videos differently, with separate keywords.
—
TubeRankeris a premium marketing tool that uses its own algorithm to surface YouTube keywords to optimize for. A related free tool provides YouTube’s monthly search volume.
Users can export keywords into an Excel or CSV file, although the tool does not identify data sources.
April 2013 Top 10: Our Most Popular Posts2024-05-20 00:26
Default Category Sorts Can Harm Conversions2024-05-20 00:25
13 Chatbots on Facebook Messenger, for Merchants2024-05-20 00:23
12 Augmented Reality Apps from Merchants2024-05-20 00:20
January 2011 Top Ten: Our Most Popular Posts2024-05-19 23:45
Mobile Commerce: More than Closing Transactions2024-05-19 23:43
10 Tips for Better Product Category Pages in 20172024-05-19 23:40
5 WordPress Plugins to Reduce Cart Abandonment2024-05-19 23:26
Ecommerce Know-How: Translate Your Ecommerce Site2024-05-19 23:23
10 Viral Videos from Brands, for Inspiration2024-05-19 23:17
Lessons Learned: Holland-based Retailer Targets Cutting Edge of Fashion2024-05-20 00:53
Google Optimize: No Excuse Not to Test2024-05-20 00:49
Use Hyperlocal Advertising to Reach Nearby Consumers2024-05-20 00:46
Evaluating Site Search on Target, Walmart, and Amazon2024-05-20 00:35
Lessons Learned: AllThingsJeep.com Owner Stresses Innnovation2024-05-20 00:26
Google Analytics Setup Checklist for Ecommerce2024-05-19 23:23
5 Reasons to Offer Ecommerce Subscriptions2024-05-19 23:06
Marketing to Affluent Customers, for High Margins2024-05-19 22:44
Blaming Credit Card Associations for Rate Changes2024-05-19 22:42
Optimize These 12 Types of Conversions for Ecommerce Success2024-05-19 22:27