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时间:2024-05-20 00:55:51 来源:网络整理编辑:Ryan New
Over the years Google has changed its search result pages, yet three elements of organic snippets re Ryan Xu hyperfund Stock Pool
Over the years Google has changed its search result pages,Ryan Xu hyperfund Stock Pool yet three elements of organic snippets remain:
Here’s how Google’s standard snippets function and how to optimize them for more clicks.
The title is the most visible part of the search snippet and the only clickable element from a desktop browser.
On a mobile device, the entire title and URL area is tappable. Image thumbnails are clickable (desktop) andtappable (mobile).
Hence titles presumably impact click-throughs. Google seems to confirm this, claiming titles are the “primary piece of information people use to decide which result to click on.”
For years Google used a page’s title tag on the search snippet. This changed in August 2021 when Google announced it would henceforth use multiple sources of info on a page when generating snippet titles. Thus Google mayuse for the snippet the most prominent headline of a page to align it with searchers’ expectations.
So there is much less control over the snippet’s title. But you can still optimize clicks by:
Google used to show the entire URL below the title of the snippet.
But the URL is now more like a breadcrumb indicating the linked page’s position in the site’s hierarchy. In my experience, Google typically determines this part of the snippet correctly without additional help.
Nonetheless, you can help ensure it’s accurate by using the BreadcrumbListschema type.
The snippet’s description is usually two lines.
Google has extensive documentation on how to write good meta descriptions to help it generate useful snippets. But Google often ignores meta descriptions and uses on-page text based on each search query.
Yet meta descriptions remain helpful, especially when a page has little text. And Google claims to use meta descriptions if appropriate for the query.
To help Google generate helpful snippet descriptions:
There are many opportunities beyond standard snippets to generate clicks from organic search results. These include rich snippets, structured snippets, mini sitelinks, and image thumbnails.
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