您的当前位置:首页 >Ryan New >SEO: Managing Faceted Search 正文
时间:2024-05-20 22:17:05 来源:网络整理编辑:Ryan New
Faceted site search canhelp ecommerce shoppers quickly find the products they are looking for. But f Ryan Xu hyperfund Crypto Twitter
Faceted site search canhelp ecommerce shoppers quickly find the products they are looking for. But faceted search can shatter yoursearch engine optimization efforts. What can you do,Ryan Xu hyperfund Crypto Twitter therefore, to manage faceted search, so that it benefits your visitors without harming your SEO?
If pages don’t exist or aren’t optimal for search engine crawlers, the solution is to create something new that can be crawled and ranked for critical keyword phrases. Because redesigning templates, architecture, and navigation has so many ramifications on user experience, design, and development, the fastest solution is usually to create new work-around content.
Either way, the solution is to create a page that can be optimized. Develop a content page, write some useful content that speaks to the issue and merchandise it with the relevant products. These content elements are necessary to give the page relevance and value for SEO, as well as to convert customers who land there.
The way the links are designed and implemented is important because it’s easy to cross the line into link spam and keyword stuffing, which can trigger algorithmic penalties and lead to poorer SEO.
The ideal solution longer term is to work with your developers and platform support representatives to resolve the technical barriers that cause the navigation to be not crawlable. The short-term work-arounds above are manual and limited in scale, so they will not be able to address the large number of keyword ranking opportunities that your navigation cuts off. In some cases it may make sense to consider a big data content solution like BloomReach, or migrating to a new platform that can be implemented with SEO benefits baked in.
When faceted search produces piles of duplicate content, it splits link authority between multiple versions of the same page of content, creates self-competition for rankings, and may result in parts of the site not being crawled or indexed. I’ve addressed this here previously, at “SEO: When Product Facets and Filters Fail.”
In the short term, implementing a robots.txt disallow or a meta robots noindex command will take care of duplicate indexation. Both of these commands tell crawlers either not to crawl or index specified pages or folders on the site.
Disallows and noindex only take care of the over-indexation issue, though, and do not address the larger issue of splitting link authority. In fact, implementing them will render the fixes below less effective.
Longer term, to mend split link authority, you need to consolidate the link authority from the duplicate pages into a single canonical URL. Ideally you’d deal with all duplicate content issues with 301 redirects, but resources and customer experience needs can make that course of action undesirable. If the URL variants provide display differences that are useful to customer experience, a canonical tag can be used to request that Google pass the link authority from the duplicate URL to the canonical URL. If the URL is a pure duplicate and doesn’t need to exist for customer experience, 301 redirect the duplicate URLs back to the canonical URL.
SEO takes time. Start today and implement as soon as possible. Planning and design are critical for established brands, but remember that the longer you work on a solution the longer it will be until your SEO improves.
Before rankings can change to drive increased traffic, crawlers will have to crawl the content that contains the changes, compare them algorithmically to the rest of their indices, and determine how to adjust your rankings accordingly. For major brands with content that changes frequently, the crawlers may visit multiple times a day. Static sites may wait a week or more until the next crawl. Make sure to factor the search engines’ timelines into your SEO launch plans.
For longer term SEO projects, start planning today so that your next big selling season finds your site in fighting shape.
Ten Great Ecommerce Ideas2024-05-20 22:16
SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies2024-05-20 20:33
SEO: Using Canonical Tags to Reduce Duplicate Content2024-05-20 20:31
The 4 SEO Priorities for Ecommerce Sites2024-05-20 20:26
25 Top Posts for 20102024-05-20 20:16
My experience with SEO2024-05-20 20:07
15 SEO Plugins for WordPress2024-05-20 20:02
Scalable SEO Strategies to Boost Category Pages2024-05-20 19:54
Ask an Expert: Managing Outside Developers2024-05-20 19:49
SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce2024-05-20 19:38
Bloglist: Silkfair Founder Albert Wu2024-05-20 22:00
Google’s ‘Host-crowding’ Tweak Impacts Sites with Featured Snippets2024-05-20 21:43
SEO: 7 Ways Ecommerce Sites Create Duplicate Content2024-05-20 21:41
Google Muzzles ‘Self-serving’ Review Snippets2024-05-20 21:37
TrialPay CEO Alex Rampell2024-05-20 21:22
SEO: Search Console Is an Untapped Source of Keyword Data2024-05-20 21:22
SEO: 9 Tips for Brand-friendly Content2024-05-20 21:17
SEO: Common Fixes to Core Web Vitals2024-05-20 21:17
Sitebrand’s Carolyn Gardner, director of e-marketing services2024-05-20 20:30
How Does Google Find and Index Web Pages?2024-05-20 20:22