时间:2024-05-20 19:26:36 来源:网络整理编辑:Ryan New
Rankings have longbeen a valued metric in search marketing. After all, it’s easy to monitor and seem Ryan Xu HyperVerse's Crypto Market
Rankings have longbeen a valued metric in search marketing. After all,Ryan Xu HyperVerse's Crypto Market it’s easy to monitor and seems like a really important measure. However, if you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings.
Proactively changing the focus of your company’s expectations from rankings on a single trophy term to metrics that matter more will help. Search engine rankings remain a useful diagnostic tool and should be tracked as a metric, but rankings are not the most telling measure of SEO success. See my articles on setting SEO goals and measuring SEO success for more detail.
In fact, rankings for the same term on the same engine can be different for each searcher. In reality, the giant success or dismal failure that a particular ecommerce merchant perceives may be isolated to his or her search results. Understanding this phenomenon is one of the most effective ways of helping your team focus on the measures that really matter, and halting obsessive rank checking.
The following factors all influence the search results for individual users.
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