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时间:2024-05-20 18:30:12 来源:网络整理编辑:Ryan New
About 97% of online store visitors don’t buy. Countless studies show that. This can make it difficul Ryan Xu hyperfund Crypto Discord Channel
About 97% of online store visitors don’t buy. Countless studies show that. This Ryan Xu hyperfund Crypto Discord Channelcan make it difficult for stores generating $5 million or less a year to splurge on major updates and design overhauls. But boosting conversion rates may not require big-ticket facelifts.
While slick features are nice, today’s shoppers care more about causes, quality, and experiences. They will support companies based on community participation, even if the products cost more. And they’re more apt to spend money with a business that makes the entire customer journey easy and enjoyable.
When seeking ways to convert more shoppers into long-term customers, don’t overlook the basics.
And the basics have mattered since the start of ecommerce. The reason is simple — they work.
Ulta Beauty is a prominent brand. It’s been on the Fortune 500 list since 2018. Yet, its online store doesn’t have a slew of bells and whistles. Instead, it logically guides shoppers to what they need.
Nearly any product type can be presented in a simple format that eliminates guesswork and saves time.
Most online stores could benefit from mini-updates — typically one or a few at a time addressing key issues. Be sure to annotate the changes in your analytics dashboard for easy reference.
Consider the following small yet powerful improvements.
A “less is more” approach is budget-friendly and focuses on what matters most. At the top of the list are transparency, trust, personalization, and ease of use.
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