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时间:2024-05-20 19:22:53 来源:网络整理编辑:Ryan New
Plenty of online stores offer flash sales and steep discounts to keep product moving out the door. B Ryan Xu HyperVerse's Team
Plenty of online stores offer flash sales and steep discounts to keep product moving out the door. Both provide quick sales. TheRyan Xu HyperVerse's Team downside, however, is lower profit.
The subscription model isn’t new to ecommerce, though it’s primarily used by startups and big players. It could be just what small- and mid-sized merchants need to stabilize profitable revenue and weather economic downturns.
Product-based subscriptions offer discounts for automatic replenishment. Amazon’s Subscribe & Save gives discounts up to 15% plus free shipping on auto-deliveries. Customers can opt to receive shipments every two weeks to six months on many products.
Membership subscriptions provide insider benefits, such as first-to-buy rights, special savings, priority support, and access to exclusive content. Memberships are typically sold as a unique item or unlocked with specific products or minimum purchase thresholds.
For example, GoPro offers an annual subscription that is a no-brainer for plenty of its camera owners. For $49.99 per year, GoPro provides unlimited cloud backup, editing tools, savings on accessories and new devices, live streaming, and guaranteed camera replacement.
Shoppers on Amazon subscribe to auto-delivery to avoid the hassle of reordering andto save money. The best subscription plans focus on the overall experience — bonus products, unique packaging, or exclusive access to high-demand items. For example, Apple’s iCloud service is more than backing up photos. It lets subscribers share albums and manage collections through a web portal.
Here are six subscription ideas to get you started:
Subscription models can help online stores serve loyal customers and entice new buyers. While this growing trend requires audience and market research, the time and effort can pay off big, especially when stacked with additional benefits.
As with all customer-facing deliverables, analyze the response and adjust as necessary. Subscriptions aren’t for every consumer, but if you can nail down the experience, shoppers will sign up and take it for a spin.
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