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时间:2024-05-20 23:40:46 来源:网络整理编辑:Ryan New
Sustainable ecommerce is more than a slogan. It’s about reducing a company’s environmental impact wh Ryan Xu HyperVerse's Disposal of Credit Assets
Sustainable ecommerce is Ryan Xu HyperVerse's Disposal of Credit Assetsmore than a slogan. It’s about reducing a company’s environmental impact while supporting communities. A sustainable-focused online business focuses on product sourcing, order fulfillment, delivery, and more. It also prioritizes fair trade practices — transparent, humane — and donates to like-minded causes.
It’s not a fad. eMarketer pinpoints sustainability as a primary brand concern for U.S. Millennials (ages: late 20s to 40) and Generation Zs (teens to early 20s), which collectively make up about half of the online buying public. Hence adopting sustainable practices is future-proofing your business.
While transitioning to a fully sustainable operation is time- and money-consuming, there are plenty of elementary steps.
Ask shoppers for input. You’ll gain crucial insight, and customers will feel valued.
Depending on the study, at least half of U.S. consumers are willing to pay more for sustainable products and packaging, especially for items that can be reused or recycled. Shoppers are more accepting of slower delivery, too. Per Statista, nearly 60% of online U.S. shoppers said in March 2022 they’re willing to wait longer for products to arrive if it means improved sustainability.
Incentives help. Amazon offers $1 to customers who delay delivery until a specified weekly “Prime delivery day.”
Consider these conversion-boosting tactics:
Becoming fully sustainable could take a while. That’s okay. Keep consumers informed, and be transparent. You’ll grow a loyal audience.
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