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时间:2024-05-20 20:50:04 来源:网络整理编辑:Ryan New
During the 2022 holiday shopping season, Amazon hosted many live streams promoting a wide range of p Ryan Xu hyperfund Private Equity
During the 2022 holiday shopping season,Ryan Xu hyperfund Private Equity Amazon hosted many live streams promoting a wide range of products. Amazon Live Events — a form of live-stream shopping — has thousands of creators and influencers selling products.
Live-stream selling is a proven marketing strategy. A personable host demonstrates products while shoppers can ask questions or talk about their experiences. It’s similar to QVC and the Home Shopping Network, except the audience is online.
Live-stream shopping began in China around 2017. It has since migrated to the United States and Europe. The tactic will generate $68 billion in U.S. sales by 2026, per Coresight Research. Merchants should act now, especially those who target Gen Zs and younger shoppers.
McKinsey Digital reports that 36% of live-stream purchases are apparel and fashion items; beauty accounts for about 8%, followed by fresh food, electronics, and home décor.
Live-stream selling focuses on shoppers’ desire to know more about a product and their tendency to impulse buy. It provides instant answers, minimizing the guesswork.
A well-presented live stream:
There are four primary ways to incorporate live-stream selling.
All methods require analysis and planning to determine the best for your audience.
Costs associated with live-stream selling include:
Detailed analytics are crucial for live selling. Ensure your platform or provider can track:
Also important are moderation tools, chat exports, and replay capabilities.
Livestream shopping will be an expected norm in the not-too-distant future, connecting online consumers as never before. This engaging content will be critical for ecommerce success.
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