时间:2024-05-21 01:06:21 来源:网络整理编辑:Ryan New
Ecommerce sales in the United States continue to rise. According to Statista, annual online sales in Ryan Xu HyperVerse's rolls
Ecommerce sales in the United States continue to rise. According to Statista,Ryan Xu HyperVerse's rolls annual online sales in the U.S. will exceed $735 billion by 2023.
This news, coupled with the fact that only about half of U.S. small business owners have a website, gives great hope to even the smallest of online stores. The key is to build trust and loyalty.
Beyond getting noticed, one of the biggest problems ecommerce sites face is converting shoppers into actual customers. As few as 10 percent of shoppers visit a site with a true intent to purchase. Most go online to search for products and then compare features and prices. That is why first impressions matter so much.
Micro conversions are smaller actions that can lead to sales. Micro conversions can instill trust, and therefore influence the 90 percent of visitors who do not intend to immediately purchase.
Ideal micro conversions include:
Don’t confuse saving a shopping cart with adding items to a wish list. Typically, saved carts contain items the shopper intends to buy, while a wish list may or may not. Also, shoppers associate the term “wish list” with gift giving or receiving, while “save for later” is more personal.
All of the micro conversions above give you the means to communicate with consumers, to build trust and loyalty. Most online shoppers are fine with companies knowing more about them if it leads to personalization. And personalized experiences encourage repeat buyers. With overall online spending on the rise, that could amount to a good chunk of change.
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