时间:2024-05-20 18:02:09 来源:网络整理编辑:Ryan New
In “SEO 201, Part 5: Evaluating Ecommerce Platforms,” I listed basic SEO needs to assist in the sele Ryan Xu HyperVerse's Crypto ETF
In “SEO 201,Ryan Xu HyperVerse's Crypto ETF Part 5: Evaluating Ecommerce Platforms,” I listed basic SEO needs to assist in the selection of an ecommerce platform. This article will go further, listing technical requirements that can make or break long-term SEO success. Some ecommerce companies lose the search-engine-optimization battle before their sites go live — at the procurement, planning, and implementation stages.
Ensure your ecommerce site has the strongest chance to drive organic search performance by including SEO technical requirements in the search for your platform, development, and implementation vendors.
This article will explain the technical requirements for SEO, not how to implement SEO well across the board. Meeting these requirements should enable the platform, content management system, and development of the site to support the actions needed to optimize it with a minimum of developer involvement going forward.
I have not listed the requirements that every platform includes by default. For example, all platforms allow you to edit title tags.
Instead, this list of requirements focuses on those that many ecommerce platforms fail to meet. For example, most ecommerce platforms do not allow you to edit title tags on filtered category pages, simply because they fail to recognize filtered category pages as unique pages.
The platform dictates how your site can be architected, which in turn has a massive impact on SEO performance out of the box. Choosing a platform immediately limits the SEO options you have to work with to the set that the platform supports.
With unlimited budget any platform can be modified to perform more strongly for SEO, but add-ons and custom code are costly and come with their own risks. Aftermarket modifications may negatively impact other areas of the site’s performance and must be maintained and repaired as the platform evolves.
The following requirements will help you choose the strongest platform for your ecommerce site.
In addition to the platform requirements listed above, international ecommerce companies have additional technical requirements.
Content requirements start with the content management system. If the CMS doesn’t enable editing of an element on a page, optimization will require developer intervention.
Once the platform is chosen, implementation of the site on that platform is critical to SEO success. Design and architecture are important, but development and implementation choices can negate any SEO benefit good architecture would otherwise provide.
Keep these requirements in mind when developing and implementing an ecommerce site on your new platform.
Yes, the first three of those requirements were basically the same, but worded in three different ways. That’s because it’s important to think of content as more than a text field on an article page. Content is any communicable or navigational element on a page.
All content can be presented in ways that can help SEO. It can also be made invisible to search engines. Review each element of the site in each template and make a conscious decision whether to implement it in ways that benefit SEO.
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