时间:2024-05-20 23:40:49 来源:网络整理编辑:Ryan New
Ecommerce sites that use geotargeting to serve different content to customers in different countries Ryan Xu HyperVerse's Delivery
Ecommerce sites that use geotargeting to serve different content to customers in different countries have faced challenges with organic search. On Wednesday,Ryan Xu HyperVerse's Delivery Google announced its efforts to overcome these challenges, enabling more multinational sites to rank in Google’s search results.
Geotargeting is a widely accepted feature that improves customer experience on a site. Unfortunately, some of the ways in which geotargeting features are implemented can actually act as a barrier to search engines, preventing them from crawling and indexing content not intended for visitors physically located in the United States.
The problem has been that Google looks American. Googlebot — the crawler that Google uses to index the web — crawls from an IP address based in California.
The problem has been that Google looks American. Googlebot — the crawler that Google uses to index the web — crawls from an IP address based in California.
As a result, some sites that employ geotargeting serve only Googlebot content intended for U.S. customers. Content intended for customers in other countries did not get crawled and had no chance of being included in Google’s search results.
If you use geotargeting on your site and you’ve been concerned about low levels of organic search visits to non-U.S. pages, this may be part of the problem.
Google’s announcement indicates its desire to resolve this issue. Google has created new “locale-aware crawl configurations” for Googlebot. When Google algorithmically detects that a site is delivering different country- or language-based content, these new configurations may be employed to crawl and index that content.
According to Google’s announcement, the new configurations include the following.
If Google’s algorithm detects that your site requires one of these new crawler configurations to more thoroughly index it, the new configurations will be deployed automatically. No changes or notifications are required on your part. The flip side of that, however, is that there is no way to request that Googlebot engage one of its locale-aware crawl configurations on your site, and no way to determine if one has already being used.
Google’s recent changes do not eliminate the need to optimize your site with location and language information. The update marks a beginning, but Google’s start isn’t something to be relied upon to solve search-engine-optimization issues with geotargeting.
To start with, only Google has made this announcement, which means that only Google’s search results have the opportunity to be changed by the new algorithm and configurations. Other search engines have yet to announce that they’re working on this issue.
In addition, the nature of algorithmic detection requires that the algorithm be able to accurately detect the need on your site to engage one of these new Googlebot configurations. The algorithm and configurations are new and will be tested and fine-tuned over time as more combinations of countries and languages are supported.
Even Pierre Far, Google U.K.’s webmaster trends analyst, indicated that these are Google’s “first small steps,” and that Google “still (very strongly) recommend[s] having separate URLs for different locales and using rel-alternate-hreflang annotation for them.”
Use the following guidelines to ensure that the searchers in each country, speaking each language you support, land on the correct pages on your site to buy the products they want.
Affiliate Marketer on Sales Tax ‘Nexus’ Legislation2024-05-20 23:13
What Is a Denial-of-Service Attack?2024-05-20 22:52
Miva Merchant President Explains New Upgrades, Future of Hosting Business2024-05-20 22:10
Ecommerce Know-How: Sole Proprietorship, S Corporation or LLC?2024-05-20 22:02
CartSpan Founder on Peachtree Accounting Integration2024-05-20 22:02
Ask an Expert: Managing Outside Developers2024-05-20 22:02
PCI Compliance: Three Important Questions to Ask About Your Shopping Cart2024-05-20 21:44
New Firefox Release: Faster, Better Video, Different Look2024-05-20 21:41
Jason Keenan, Media Advisor with ICANN2024-05-20 21:14
Language Translation: Focus on Local Ethnic Audiences, Says Expert2024-05-20 21:06
Opera Mail Brings a Feature-Rich Mail Client to Your Browser2024-05-20 23:37
Managing the Technological Side of Your Business When You Don’t Understand Technology2024-05-20 23:19
Yahoo! Reports Third Quarter Earnings, Proclaims “Economy Starting to Loosen Up”2024-05-20 23:08
Five Nifty Mobile-Banking Apps2024-05-20 22:06
Lessons Learned: Yoursleepstore.com’s Jonathan Juriga2024-05-20 22:02
UPS vs. FedEx vs. USPS. Which is best?2024-05-20 21:59
Lessons Learned: Enstrom Candies Co-owner Jamee Simons2024-05-20 21:34
Lessons Learned: Best Bully Sticks Thrives on Teamwork2024-05-20 21:18
Cloud Computing Future of Web, Says Shopify Exec2024-05-20 21:09
SLI Systems CEO on Sophisticated Site Search2024-05-20 20:59