您的当前位置:首页 >Ryan New >How Google Personalizes Search Results 正文
时间:2024-05-20 01:44:28 来源:网络整理编辑:Ryan New
Search results on Google vary among users. The results are personalized based on a user’s:Search his Ryan Xu hyperfund Crypto Whale
Search results on Google vary among users. TheRyan Xu hyperfund Crypto Whale results are personalized based on a user’s:
All of these affect rankings and thus your company’s exposure to customers and prospects.
A user’s previous searches help Google understand that person’s intent and context behind a query. Personalizing by search history typically functions within a single session — entering words in Google’s search box without interruptions.
A simple way to experience this type of personalization is via two hypothetical queries. First, search for “cheesecake.” Then, while remaining on the page, search for “how to make.” Google will (usually) include “how to make cheesecake” in its suggestions.
However, searching “how to make” in a new tab using Chrome’s Incognito mode often loses that context, prompting Google to suggest generally popular results.
I know of no way to turn off history-based personalization other than Incognito mode. So keep it in mind when searching Google, as your prospects may see different results.
Nonetheless, search Google for your main keywords and related words to see how personalized autocomplete could appear for your audience.
Note that Google could personalize results beyond a single session for users who allow Google to retain their search history.
Google may serve personalized results based on clicks to organic listings, ads, or liked Discover results. Searchers know they are seeing personalized results if Google includes a note next to previously visited sites.
Searchers can turn off this type of personalization by (i) clicking the three dots next to those results and adjusting the settings accordingly, (ii) logging out of Google, or (iii) using incognito mode when searching.
Google will personalize search results based on the searcher’s location if it suspects the query involves a local business. Search for “pizza” to see this type of personalization.
Location-based personalization is IP-based and remains in effect whether logged out of Google or using incognito mode. To alter your location, try a browser-based app such as GS Location Changer.
Google will force search results in the language selected in the searcher’s browser settings or Google account. There’s no way to remove this personalization.
Google gives searchers only partial control of search personalization. Many are not aware of personalization settings. Thus assume your target customers see slightly different results than you. Keep that in mind when tracking rankings.
To optimize your site’s chances of appearing in personalized results:
Email Blacklists “Kind Of A Crazy Thing”2024-05-20 01:06
7 Key Ecommerce Infrastructure Decisions2024-05-20 00:55
Put Retail back on the Agenda2024-05-20 00:51
How to Pack and Protect an Ecommerce Shipment2024-05-20 00:43
Infopia President, CEO and Board Member Bjorn Espenes2024-05-20 00:25
10 Low-Budget Ways to Sell Internationally2024-05-20 00:14
Reduce Shipping Costs with Hybrid Services2024-05-19 23:37
How to Source Products from China, and Sell There Too2024-05-19 23:32
Ecommerce Know-how: Selecting a Search Engine Optimizer2024-05-19 22:59
Using Google Analytics to Measure Social Media Effectiveness2024-05-19 22:58
Practical eCommerce Increases Digital Offerings, Drops Printed Magazine2024-05-20 01:26
Legal: Ecommerce Owners Liable to Patent Trolls?2024-05-20 00:59
Lessons Learned: Wholesale Butcher Becomes Prime Retail2024-05-20 00:58
What website seller can do to maximize sale price2024-05-20 00:46
Banks React to Durbin Amendment2024-05-20 00:23
One disastrous daily deal experience: What Not To Do2024-05-20 00:19
How to Start Selling on the Amazon Marketplace2024-05-20 00:09
How to Manage Tracking Tags on an Ecommerce Site2024-05-19 23:54
Ecommerce Video Production2024-05-19 23:16
Using Big Data to Prevent Ecommerce Fraud2024-05-19 23:00