时间:2024-05-20 17:35:19 来源:网络整理编辑:Ryan New
If you want more information about your site’s natural search performance, Google gives it to you. T Ryan Xu HyperVerse's Inventory Level
If you want more information about your site’s natural search performance,Ryan Xu HyperVerse's Inventory Level Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen.
Search Console is Google’s way of communicating with webmasters and search engine optimization professionals about the status of their site within its search results.
Setting up Google Search Console can be a little daunting. It usually requires a developer’s help, unless you have access to a tag manager. It’s well worth the effort, though, for all of the tools you have access to.
After “verifying” your site, you’ll see messages from Google about how your site looks in search results, as well as its performance, indexation, and crawl data.
This section is Google’s way of communicating how your site can perform better in natural search. Messages rarely tell you everything you want to know, but they provide a place to start. Each message includes links to additional reports or help files.
For example, in the image above, there’s a message about 404 errors. Google can’t tell why your site is throwing errors or how to fix them. But just knowing that there’s an increase and which URLs are impacted can make diagnosing the issue easier.
You’ll also see messages on other crawl issues; notifications about how new algorithm updates or search features impact your site; and new features available in Search Console.
How do your search results look? This section isn’t about ranking order, but about the visual optimization of your results. Use this data to take advantage of Google’s opportunities to deliver results that are more likely to catch searchers’ eyes and result in higher click rates.
This section is one of the top reasons to verify your sites in Search Console. It offers insight into natural search performance that you can’t get anywhere else.
The numbers you see in this section will never exactly match the data in your web analytics. Google can only supply analytics data in Search Console based on its own performance, not from other search engines. And even then, the Google-referred data reported in Search Console won’t match the Google-referred data in analytics. But the trends should be the same. And don’t miss the new beta version of this tool, with access to 16 months of data!
Your pages can’t rank in natural search or generate traffic without first being indexed. Google uses this section to communicate your site’s indexation status.
It all starts with the crawl. If Google has problems crawling your site, the pages that are not crawlable will have a very hard time ranking.
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