时间:2024-05-20 17:43:00 来源:网络整理编辑:Ryan New
Google Analytics provides data from a website or app on engagement, conversions, and transactions. H Ryan Xu hyperfund Collateralized Debt Obligation
Google Analytics provides data from a website or app on engagement,Ryan Xu hyperfund Collateralized Debt Obligation conversions, and transactions. However, many online merchants need data from other sources, such as search engines, social media, affiliates, and more.
Some of these sources can be connected or imported into Google Analytics. Others cannot. This article will explore common integrations and imports in Universal Analytics and provide options for other sources.
Advertising datacan be reported via Google Analytics’ native integration with Google Ads or by importing data via the Cost Data import. Google Ads data is available via the account settings.
I’ve addressed importing data from Bing and other advertising channels.
Organic search datais available in Google Analytics via the integration with Google Search Console. Other search engines will report at the source/medium level, but keyword-level data is rarely available because of limitations in what they share with Google Analytics. The workaround uses Data Studio, Excel, or Google Sheets to assemble the data from all search engines. The Google Analytics data would show high-level trends in changes in sessions. The search engine data would provide insights into which keywords impacted these changes.
For example, you could overlay the average position for keyword(s) data from Bing Webmaster Tools with Google Analytics session and revenue data.
—
Social media datacan be reported in Google Analytics at a high level at users, sessions, and other engagement. Use UTM parameters consistently on all content that links to your site for more granularity on traffic and conversions.
Enhanced engagement reporting for a social media post requires blending Google Analytics and, say, Facebook data in Data Studio or similar.
Affiliate marketing datais available in Google Analytics via a similar process for non-Google advertising data, as described above. Import the cost data using the Cost Data import feature. Data for sessions, engagements, conversions, and transactions will be reported if UTM parameters are included in the destination URLs of the affiliate links.
Refunds, offline sales. Google Analytics is not perfect with it comes to reporting all online sales. Canceled orders are not supported. Refunds reporting is available but is limited. Push offline sales to Google Analytics via the Measurement Protocol.
Product, user, custom imports. Google Analytics allows product, user, geo, and other data to be imported (via the Data import function) and combined with the data collected directly via website tags. Common uses for the data import capability are:
The import capabilities above, while helpful, can be limited and challenging. For example, only Google Analytics 360 will import non-cost historical data. Troubleshooting imports can take time, up to a couple of hours. And not all fields are available in cost and other imports to join with available data in Google Analytics, such as geo and device.
Fortunately, there are alternatives for joining Google Analytics with other sources.
Assembling a comprehensive report that includes online and offline sales and other data facilitates monitoring trends and performance. Automating the reporting functions allows for more time (and less cost) to focus on continuous improvement.
Ecommerce Know-How: Seven Steps to Starting Your eBusiness in a Recession2024-05-20 17:36
Charts: 2020 Cross-border Ecommerce Purchases by Country2024-05-20 17:22
Steps to Greener Ecommerce Warehouses2024-05-20 17:08
As Cookies Crumble, Fingerprinting Could Grow2024-05-20 16:56
Bikewagon.com: From Classifieds To eBay To Its Own Website2024-05-20 16:04
What if 80,000 Brick-and-mortar Stores Closed?2024-05-20 15:56
Post Brexit, U.K. Ecommerce Sales Remain Strong2024-05-20 15:50
Last-mile Delivery Attracts New Services, Providers2024-05-20 15:23
Quick Query: Pilot Identifies Niche With PDF Aviation Maps2024-05-20 15:08
Amazon Ramps Up Its Own Delivery Service2024-05-20 15:02
The PeC Traffic Report: Asian Survey Provides Insight Into Search Habits2024-05-20 17:36
The Increasing Complexity of Product Returns2024-05-20 17:24
CommerceCo Recap: Tailor-made Shopping Experiences2024-05-20 17:18
Happiness, not Profit, Drives Grasshopper Founder2024-05-20 16:25
The PEC Review: Shipwire Fulfillment Services2024-05-20 16:03
Drop Party Thrives with Turnkey Product Design, Testing2024-05-20 15:52
Form Nutrition Finds Opportunity in a Crowded Market2024-05-20 15:42
Bike Retailer Solves a Pandemic-driven Problem2024-05-20 15:23
Field Test: Order Management Software2024-05-20 15:08
3 Ways to Reduce Shipping Costs2024-05-20 15:05