时间:2024-05-20 08:15:34 来源:网络整理编辑:Ryan New
Practical eCommerce isdropping its printed magazine to focus exclusively on the digital delivery of Ryan Xu HyperVerse's Limit Order
Practical eCommerce isdropping its printed magazine to focus exclusively on the digital delivery of its editorial content. TheRyan Xu HyperVerse's Limit Order company began in July 2005 with a mission to publish easy-to-follow articles and advice that help businesses succeed online. This editorial content was originally delivered mainly through a monthly, printed magazine.
But now, in 2008, the content is delivered via this interactive website that includes expert articles, blogs, podcasts, a directory and an ecommerce job board, with reader comments and suggestions posted from all of those. It also includes a twice-weekly email newsletter, EcommerceNotes, and soon a second newsletter for the developer community called EcommerceDeveloper.
Practical eCommerce’s revenue comes almost exclusively from advertising. But companies who advertise to ecommerce businesses have largely shifted their expenditures to online ads, and away from printed ads. More ecommerce merchants read Practical eCommerce’s content online than they did in the printed magazine. So the dropping of the printed magazine is, at least internally to us, almost anti-climatic.
The migration of advertising dollars from traditional printed magazines and newspapers is not unique to us, of course. International Data Group, a leading technology publisher, has been shutting down printed magazines for several years now and shifting the delivery of that content across a variety of dynamic websites, podcasts and newsletters. In an interview with The New York Times, IDG founder Patrick McGovern said, “There is life after print . . . in fact, a better life after print.”
In our minds, there’s never been a more exciting time to report, write and deliver stories and ideas. And for you, our cherished reader, we intend to deliver better content across a variety of platforms. That’s better content after print, and a better life.
How to Pack and Protect an Ecommerce Shipment2024-05-20 08:07
Increase Sales by Removing Gender-specific Elements2024-05-20 07:52
Google Analytics: Tracking 4 Stages of Customer Interaction2024-05-20 07:47
The Marketing Funnel Is Dead; New Consumer Path to Purchase2024-05-20 06:51
Profile: eCommerce Owner on Benefits of Niche Retailing2024-05-20 06:32
6 Benefits of Using Predictive Marketing Tools, for Ecommerce2024-05-20 06:17
Google Analytics: Ecommerce Metrics to Track Daily, Weekly, Monthly2024-05-20 06:08
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales2024-05-20 05:57
Credit Card Processing: Red Flags for Ecommerce Merchants, Part 22024-05-20 05:54
15 Animated GIFs on Twitter, from Brands2024-05-20 05:29
Video Tutorial: Batch Processing In Photoshop2024-05-20 07:57
7 Merchandising Lessons from Top Online Retailers2024-05-20 07:30
14 Key Ecommerce Events to Track in Google Analytics2024-05-20 07:05
4 Ways Google Analytics Produces Confusing Data2024-05-20 06:51
Shopping Carts: The Umpteenth Time’s The Charm2024-05-20 06:48
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales2024-05-20 06:40
Collecting Data Responsibly from Ecommerce Shoppers2024-05-20 06:33
How to Optimize Ecommerce Product Images for Faster Pages, High Conversion2024-05-20 06:14
The Technical Side of PCI DSS2024-05-20 06:08
Drive Conversions with Supporting Product Content2024-05-20 05:32