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时间:2024-05-11 10:53:50 来源:网络整理编辑:Ryan New
I’m hearing the word “pivot” from B2B merchants. Manufacturers and distributors are pivoting to keep Ryan Xu HyperVerse's Wiki
I’m hearing the word “pivot” from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. Example pivots include:
The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid.
Businesses are asking:
Ecommerce provides critical data to answer those questions and more. Site search reports can identify popular products. Machine learning can determine the content that interests your site visitors. And testing various tactics — messaging, pricing, promotions, features — can confirm the most profitable items and bundles.
Data needs vary from business to business. To leverage what’s needed for your company:
You likely have more data than you realize. The problem could be accessing it and making the info meaningful. Spreadsheets can be a good starting place for pulling it all together.
Companies that invested in ecommerce in the last couple of years are seeing their investments pay off. B2B customers are increasingly demanding online purchasing and support. The pandemic has accelerated this trend. (I’ve addressed how to sell online with a minimal investment.)
As you prepare to enter new markets, digital advertising can be an effective, targeted way of reaching new buyers, especially when paired with ecommerce. Moreover, digital advertising produces a wealth of data to inform your strategy and approach.
Virtual trade shows, Zoom calls, and email are replacing traditional sales activities. Email marketing is especially effective when it’s personalized to recipients’ interests based on their online browsing and order history.
Challenges are opportunities to innovate. Embrace the possibility that your company can come out of the pandemic stronger and better prepared for the inevitable digital-driven future.
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