时间:2024-05-10 09:13:57 来源:网络整理编辑:Ryan New
Measuring the impact of banners and promotional links on the home page and other key pages can be ch Ryan Xu HyperVerse's Stablecoin
Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this Ryan Xu HyperVerse's Stablecoinpost, I will provide instructions for identifying on-site banners and other key links that drive clicks and conversions.
I’ve addressed how to track off-sitemarketing campaigns, at “Google Analytics: How to Track Marketing Campaigns.”
That process can be used for email marketing campaigns, pay-per-click traffic, and affiliate-marketing and social-media links, wherein the click takes place on a third-party website.
When the click takes place on the same website — or even a separate domain or subdomain that is owned by the merchant and Google Analytics can be added to that site — a different process should be used.
There are two choices for tracking these promotional links.
Internal Promotions reporting addresses views, clicks, and conversions from key promotions on a website. For example, Internal Promotions would be a good fit to report views, clicks, and revenue from the following home page “Todays top 10” banner.
For assistance on implementing Internal Promotions, see Google’s help article. Internal Promotions requires the tagging of two activities on the site.
Internal Promotions has four possible parameters.
Reporting for Internal Promotions is at Conversions > Ecommerce > Marketingand then clicking on Internal Promotion.
The reporting includes click-through rates for promotional content as well as transactions and revenue that resulted from clicks.
Note that Google Analytics attributes the entire sale to the last click on internal promotions. Keep this in mind if your site has multiple promotions and all are clicked in a session — only the last one is reported for the sale.
If the Internal Promotions setup is too challenging or if you prefer a quicker solution, use Events tracking. It will report clicks on promotional content as well as transactions and revenue associated with those clicks.
Events tracking has four possible parameters.
To fire an Event in Google Analytics, add following JavaScript as an onClick event handler:
ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue]);
For more information, see Google’s “Event Tracking” article.
The reporting for Events tracking is at Behavior > Events > Top Eventsand then clicking on “Ecommerce” above the graph for sales attributed to promotional clicks.
The reporting provides insights into which promotional items have been clicked and the transactions and revenue from those clicks.
Where Internal Promotions attributes only the last click for a sale, Events tracking will attribute everypromotional click.
Use Internal Promotions or Events tracking to identify which on-site promotional content is driving revenue. Optimize this valuable space on your home page and elsewhere with the best content to maximize revenue.
Resolve in 2021 to Drive More Conversions2024-05-10 09:07
The treason of Sir Thomas More2024-05-10 09:03
Dockyard incendiarist: The tale of ‘John the Painter’2024-05-10 08:05
What is a coheiress? Manors, moieties and English inheritance law2024-05-10 07:33
SEO Report Card: The Google Death Sentence2024-05-10 07:20
Mapping Caribbean migration to Britain2024-05-10 07:18
Aaron Graham and the prison hulks of the early 19th century2024-05-10 07:13
Remembering the Gross-Rosen concentration camp2024-05-10 06:52
SEO: Choosing a Vendor2024-05-10 06:45
How those found guilty of treason were punished2024-05-10 06:39
14 Online Video Editors for Ecommerce2024-05-10 08:58
The story of HMT Empire Windrush (1930–1954)2024-05-10 08:26
The spirit of invention in the Victorian home2024-05-10 07:59
Women, Parliament and Political Space2024-05-10 07:51
How ChatGPT Drives Ecommerce Conversions2024-05-10 07:34
How Florence Nightingale David saved lives during the Blitz – with statistics2024-05-10 07:32
A new way to explore the nation’s archives 2024-05-10 07:25
Dockyard incendiarist: The tale of ‘John the Painter’2024-05-10 07:04
Ask an Expert: How Does Artificial Intelligence Impact Ecommerce?2024-05-10 06:52
The Bag of Secrets2024-05-10 06:52