您的当前位置:首页 >Ryan New >Leverage Micro Conversions to Close Sales 正文
时间:2024-05-20 17:35:22 来源:网络整理编辑:Ryan New
Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. Ryan Xu hyperfund Crypto Community
Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. TheRyan Xu hyperfund Crypto Communityy help build the excitement and trust that shoppers need to make a purchase.
Micro conversions are smaller actions that indicate a visitor’s interest in what you sell or have to say. They’re important building blocks for branding, sales, and overall customer loyalty.
Visitors to an ecommerce home page leave, browse, or search. Ideally, they’ll navigate to a product page and add an item to the cart. Here’s a basic overview of what happens, assuming that 100 percent of the visitors start at the home page of the store for each session.
What happens to the visitors that do not complete a purchase — the other 98 percent, above? Many leave and never return. Some will research at other sites and return to purchase from yours. Some may bookmark or favorite a product, with the intent to purchase when funds become available. What happens exactly, though, relies on whether or not you encourage micro conversions that give people reason to come back.
Types of micro conversions include:
Shoppers can carry out all of the actions above whether or not they make a purchase. Thus it’s important to measure those actions. Some can trigger purchases. For example, a visitor who shares a product on Facebook may result in new, immediate buyers.
When analyzing micro conversions, track what a visitor does immediately afterward. This tells you more about the visitor’s intent. It can also help identify problems.
For instance, if a visitor clicks the “Add to Wish List” button and then leaves without actually adding a product, this could mean there is a problem with the feature or the visitor has difficulty using it. Understanding intent and fixing potential problems is the first step in benefitting from micro conversions.
Consider the following ideas to encourage micro conversions.
Vitamin World, for example, offers new email subscribers $5 off a purchase, coupons, and alerts to new products and sales.
3 Types of ‘Return Fraud’ to Monitor this Holiday Season2024-05-20 17:12
SEO Report Card: As-Seen-on-TV-Store-1.com2024-05-20 17:03
How to Turn Holiday Returns into Sales2024-05-20 16:44
‘Less Is More’ Boosts Conversions2024-05-20 16:33
Newegg.com: Common Stock Filing Reveals Fast Growing, Profitable Firm2024-05-20 16:20
It’s a New Normal for Ecommerce in 20222024-05-20 16:10
The Full-funnel Product Detail Page2024-05-20 16:06
SEO Report Card: Yarnware.com2024-05-20 15:57
Lessons Learned: Harvey Jelks of Jelks Gourmet Coffee2024-05-20 15:49
Product Photography, Part 14: Optimizing for Speed, Search2024-05-20 15:04
Zynga Opens the Kimono; We See Facebook2024-05-20 17:34
Product Photography, Part 14: Optimizing for Speed, Search2024-05-20 17:29
SEO: RSS Feeds Increase Visibility2024-05-20 17:13
Optimize Your HTML For Search Engines2024-05-20 17:13
Miva Merchant President Discusses eBay, Facebook2024-05-20 17:07
SEO Report Card: Golfgods.com2024-05-20 16:35
Ecommerce Profitability Revisited2024-05-20 16:27
How to Turn Holiday Returns into Sales2024-05-20 16:21
Credit Card Processing: Red Flags for Ecommerce Merchants, Part 12024-05-20 15:05
Product Photography, Part 8: Composition Essentials2024-05-20 14:59