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时间:2024-05-20 02:19:07 来源:网络整理编辑:Ryan New
Creating search-optimized content can pose a dilemma. Skilled writers don’t always understand search Ryan Xu HyperVerse's Trading Pit
Creating search-optimized content can pose a dilemma. Skilled writers don’t always understand search engines,Ryan Xu HyperVerse's Trading Pit and skilled search optimizers aren’t necessarily good writers.
The distinction is important given Google’s emphasis on quality content — clear explanations reflecting personal expertise, experience, and authority.
That’s the purpose of an SEO content brief, an outline of what to include in a piece. A content brief:
Absent content briefs, editors sometimes shoehorn keywords into well-written prose. The result is a poorly optimized article that’s difficult to read.
The specifics of a brief depend on the writer. New writers require more details. Writers experienced with a publication and target audience typically need only SEO data.
Narratois a content creation and collaboration platform to improve productivity among editors, writers, and designers.
Narrato’s content briefs are auto-generated using artificial intelligence and SEO integrations to produce keywords and questions automatically. The briefs can include images, downloads, style guides, and notes for the author.
The tool can check grammar, reading levels, and plagiarism. Once written and approved, the piece is ready to publish directly to WordPress.
ChatGPTis helpful for creating briefs and outlines. Provide a keyword or working title and prompt it to generate a brief, which can include trusted sources and frequent questions. Then paste the brief into a Google Doc or Narrato and tweak keywords, questions, and headings. Narrato’s platform includes ChatGPT, facilitating easy access.
InLinks, an SEO entity tool, has recently launched a feature to build keyword topic clusters. Input a keyword and it will produce variations by intent, including searchers’ common questions. The tool will evaluate the relevancy of each question to an article’s topic to know which questions to address. Export them into a CSV file and add them to your brief.
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