您的当前位置:首页 >Ryan New >Ten Great Ecommerce Ideas 正文
时间:2024-05-20 07:26:26 来源:网络整理编辑:Ryan New
Practical eCommerce recentlyasked a number of industry insiders to share a great, innovative idea th Ryan Xu hyperfund Arbitrage
Practical eCommerce recentlyasked a number of industry insiders to share a great,Ryan Xu hyperfund Arbitrage innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say.
Seth Godin
Founder and Original Squid
Squidoo.com
“The number one asset you can build is permission. The privilege of delivering anticipated, personal and relevant messages to the people who choose to get them. It’s something that you earn. You do it by making a promise and keeping it. This is Amazon’s secret weapon, by the way.”
John Bancroft
E-business Manager
VF Imageware, Inc.
Vfc.com
“Implement customer reviews in your online store to drive down your returns rate. Often companies believe that a “bad” customer review is not good for the brand; however, sometimes low customer reviews ratings signifies needed merchandise, design, or targeting changes. Responding to real-time customer review input can help your team make important product or service adjustments that can delight the customer and ultimately lower your returns rates.”
Robert Grosshandler
Founder and CEO
Igive.com
“Sometimes to be innovative you need to be counterintuitive/countercyclical. For U.S.-based affiliates, lots of folks are suggesting “go overseas” to make more money. Don’t forget, the U.S. is an enormous economy, with lots of opportunity. Heck, California is probably the world’s eighth largest economy.”
Joe Palko
CEO
Solid Cactus
Solidcactus.com
“In this day and age, it is very important for a customer to be able to contact your company, no matter how small you are. This means featuring a toll free number in a visible position with clearly marked customer service hours. Shoppers need to believe that you take your business seriously, and not allowing them to contact you with questions or comments does not show a commitment to them, that you take your business seriously.”
Baruch Goldwasser
Ecommerce Subject Matter Expert
Netsuite
Netsuite.com
“Avoid storing information in multiple disparate systems that don’t communicate with each other. Your ecommerce system should work seamlessly with the rest of your business. Without this your employees cannot get the information they need, cannot intelligently answer customer questions and waste time with repetitive data entry.”
Massimo Arrigoni
CEO
Early Impact, LLC
Earlyimpact.com
“Acquiring new customers is expensive (e.g. increasing “cost per click”). Try bringing your store to new customers, rather than new customers to your store. How? For example, RSS feeds can help you syndicate content to blogs and other websites (e.g. “specials” or “new arrivals”). Ask your ecommerce provider for assistance.”
Troy Janisch
Sales and Marketing Director
Biz Fillings
Bizfillings.com
“It’s tempting to hit consumers with everything you’ve got at the time of sale. Limit the number of add-on items you push at consumers at the time of sale. Then, follow-up every sale with an email message that offers savings on items related to their original purchase. It’s easier to sell accessories to someone who already owns an item.”
Brendan Gallagher
Creative Director/Co-Owner
Killersocks.com
“Overload is an omnipresent factor in people’s lives. Our guests appreciate low pressure, engaging product pages, a touch of fun and great product photos. Avoid cramming product page with excessive offers, blinking sale options and information overload. Less is often more.”
Rand Fishkin
Founder and CEO
Seomoz.org
“An extremely underutilized tactic in the world of ecommerce is video integration. With the ease of use that services like YouTube & iFilm provide for creating and uploading videos, there’s no reason not to give your products a spin.”
“Amazon.com recently implemented videos for many of its software products and noticed a great improvement in visitor retention and conversion rate. While it may not be perfect for every site or product, it’s worth a shot. Make a great video that shows off how your product works and use split testing to determine if it boosts conversion rates. If so, you’ve got a winner, and you can extend the program to more products over time.”
Trynka Shineman
Senior Vice President of North American Marketing
VistaPrint
Vistaprint.com
“The first 90 days are the most important to establish a strong relationship with a new customer. If you can get a new customer to make a repeat purchase during that timeframe, their lifetime value is considerably more than those that don’t make a repeat purchase until later.”
Got a helpful ecommerce tip? Email kate@practicalecommerce.com.
Field Test: Shopping Carts, Part One Of Three2024-05-20 07:23
Your Irish roots2024-05-20 07:18
The Home Office: Then and now2024-05-20 06:46
The Free Thai Movement and the SOE2024-05-20 06:43
PCI Council Exec on Criticisms of Security Standards2024-05-20 06:37
Sir Robert Walpole: Britain’s first Prime Minister2024-05-20 06:11
Cataloguing the Middle East Mandates: Restarting the project2024-05-20 06:00
The British POWs of Hiroshima and Nagasaki, 19452024-05-20 05:29
Financial Management Key to Small Businesses, Says NetSuite Exec2024-05-20 05:27
Turning points in the Battle of Britain: The report of RAF Air Vice-Marshal Keith Park2024-05-20 04:50
Ten Great Ecommerce Ideas2024-05-20 07:21
‘Only a bold course can save civilisation’: The atomic bomb, Britain and the future of war2024-05-20 07:05
A ‘new system of slavery’? The British West Indies and the origins of Indian indenture2024-05-20 07:04
Turning points in the Battle of Britain: The report of RAF Air Vice-Marshal Keith Park2024-05-20 06:59
Selling Products Online: What Legal Jurisdiction Applies?2024-05-20 06:55
From Yemen to Yorkshire: Using mixed methods to investigate migration2024-05-20 06:54
Plague Ahoy! Maritime quarantine in the 18th century2024-05-20 06:29
‘Queer’ history: A history of Queer2024-05-20 06:14
The PeC Review: PayPal’s Website Payment Pro is a Good Value for Small Merchants2024-05-20 05:29
Sir Robert Walpole: Britain’s first Prime Minister2024-05-20 04:48